In 2014, the series was dubbed and aired on Zee Telugu in Telugu as Meena.[45] A dubbed version of the serial was telecast in Tamil as En Anbu Thangaikku on Vijay TV, but was discontinued after only 400 episodes were broadcast. A dubbed version of the serial was telecast in Malayalam as Manasaveera on Asianet. [46] The series was broadcast on Indonesia in ANTV in their native language.[47] Besides, it was dubbed and aired in 50 languages in different countries worldwide.[48]It remade into Star Maa as Telugu television series Rakhi Poornima. It also remade in Bengali as Raakhi Bandhan which aired on Star Jalsha.
On 27 May 2018, it underwent a rebranding with Alia Bhatt as the face of the campaign with the red crystal star with gold swoosh along with the tagline "Rishta Wahi, Baat Nayi" and signature song composed by A. R. Rahman.[17]
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After 2006, their top rated shows started to decline in viewership and were axed one by one by the channel.[26][27] However, during 2008, differences arouse between Star India and Balaji due to termination of their serials over declining ratings, cancellation of joint venture for regional content in South India and as a result the agreement of Balaji buying Star's stake was terminated.[28][29] Both suffered some downfall after it.[30] However, after two years, they patched up and Tere Liye was the show produced after it in 2010.[31][32] During the slight downfall in viewership in the end of the 2000s the no.1 position dominated by it for nine years continuously was beaten by the rival channel Colors TV in April 2009 for the first time pushing it to second position.[33][34][35] During last week of May 2009, it was beaten by Zee TV for the first time in nine years, pushing it to third position and only Yeh Rishta Kya Kehlata Hai has maintained its ratings among Top 10.[36] 2ff7e9595c
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